Winning Marketing Strategies For Real Estate Investing

Winning Marketing Strategies For Real Estate Investing

by

S.Macharia

Marketing your services and properties is crucial to the success of any real estate investing business. It is important to employ several marketing strategies together rather than relying on one strategy alone.

This article discusses the most effective marketing strategies you must employ in your real estate investing business.

i)Email marketing

Email marketing forms one of the most important components of successful marketing today. Building a list of people interested in buying the properties you sell is crucial as a real estate investor.

You can easily use a good real estate investor website to build this buyers list. A good website will allow potential buyers to sign up to your buyers list as they view the properties you have for sale.

Once you have new properties for sale, you just need to email your buyers list. Chances are that you will get a buyer after just one email.

ii)Social media

Most people today are in the social media, especially Facebook, LinkedIn and Twitter. It is important that whenever you meet new people in business, you invite them as your friends in social media.

This list can grow within a short time with referrals.

You are likely to reach a lot of people whenever you need to get the word out about something.

Facebook and LinkedIn are probably the best in this respect.

iii)Blogging

Search engines love fresh content. This content brings you clients directly through search engines.

As a real estate investor, you must have a website for real estate investing that comes integrated with a blog. This way, you can write your articles directly from your website. A blog that is well optimized for search engines also informs search engines about the fresh content so they can index it right away.

iv)Search engine optimization

Most people start their search for information from search engines especially Google and Bing. Most people looking to buy or sell houses start their search on the internet.

It follows that if they can find your website first when they search for your services, they will most likely become your clients.

Search engine optimization seeks to get your website rank higher than your competition in search results.

A good real estate investor website should be delivered with its content already optimized for search engines.

In order to further optimize your website, you can then build quality back links with relevant content. The more back links coming from other websites to your website, the more popular search engines consider your website to be, and the higher they rank you.

If you do this too fast, search engines can blacklist you for spamming, so you need to be careful.

Be careful to choose a company that know SEO well or you can have your website disappear from search results.

v)Direct mail

Targeted direct mail is probably one of the most important marketing methods in real estate investing. You have probably used post cards or letters to reach potential clients.

You will get better response with more targeted mailing lists.

We have covered this topic in great detail in separate articles.

vi)Networking

Networking with like-minded people in real estate investing groups is very important for your business. You get to meet buyers, sellers, contractors, title companies, mortgage lenders and so on.

This puts you well ahead in your marketing and leading to more closed real estate deals.

For the success of your real estate investing business, an interactive website integrated with a blog is a basic necessity. Find out how you can get

such a website

, and have it

optimized for search engines

to attract business from search engines.

Article Source:

ArticleRich.com